Working with color: Check out the look of the Louis Vuitton brand

In this article we will be looking at the use of free colors in the Mario Testino campaign, this week I would like to draw your attention to a passage where I have reviewed a very particular style that is popular in many commercials. Louis Vuitton’s report.

Working with color

As a photographer or photo editor, it’s important to stay on top of outstanding and outstanding examples of work, and learn to analyze what makes them so effective.

The Louis Vuitton brand ad is a great example of putting a campaign together using color theory, a solid knowledge of which can be invaluable to anyone. Any photographer or photo retoucher wants to draw on hundreds of years of research into the psychology and effects of color harmony.

In this section, I delved a little deeper into color theory and achieved pleasant harmonies, looking specifically at why cyan-cyan contrasts beautifully with skin tones, and red has in products. There’s a little history lesson in there too!
Pleasant color aesthetics and free colors have been studied by illustrators centuries ago, so we have an incredible stock of that knowledge as photo editors of the 21st century to draw.

This is important information not only for photo editors, but more so for photographers when it comes to spotting, dressing, and hunting for props. Planning a shoot’s final image of a harmonious color palette can really be of great benefit, and Louis Vuitton has some outstanding examples of this. Everything in the shot was carefully chosen to match the brand’s color palette, with editing helping to tie everything together beautifully.

If we take a close look at the color palette from the Sean Connery ad, we get the color swatch below:

It’s always worth understanding why a palette works, so we’re going to dig into art history a bit. Here is an illustration of the color wheel by Claude Boutet from the Trait√© de la Peinture en Mignature, version 1708:

Take a look at the highlighted semicircle on the right and you’ll note that Claude pretty correctly predicted a Sean Connery men’s handbag ad 300 years into the future. Well played Sir.

Pleasant color aesthetics and free colors have been studied by artists centuries ago, so we have an incredible stock of that knowledge as photo editors. of the 21st century to draw. The palette here is a similarly wide range where the colors harmonize because they are adjacent to each other on the color wheel.

Note from the Uma Thurman shot above how the eye is drawn to the product. The blue/cyan color even pushes into the shadow of the garment, contrasting with the orange band that starts near the waist, across the face (sharper), to the pocket (even sharper). The blue shadows are not included in the product, the contrasting red tones are quite purposeful (with the help of additional sharpening) to draw the eyes.

Here’s a free dithering that uses opposites on the color wheel and ignores much of the similar range found in the sand and greenery of the Connery shot, but when using cyan contrasts /cam analog retains the same feel.

The Louis Vuitton ad is a great example of putting a campaign together using color theory, a solid knowledge of which can be invaluable to any photographer. Any photographer or photo editor who wants to draw on hundreds of years of research into the psychology and effects of color harmony.

Note below that the color of the vehicle that has been chosen falls within the same range as on the mark and is used to contrast the warmer tones of both the immediate surroundings, the vehicle model and the main body. product.

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